Nexstar Digital
Nexstar Digital, the digital business of Nexstar Media Group, Inc., operates 125 websites and 239 mobile apps, delivering premium and trusted content from Nexstar Media Group’s portfolio of media assets, including 200 owned or partner local news broadcast stations in 116 U.S. markets, NewsNationNow.com, TheHill.com, and BestReviews.com. Collectively, Nexstar Media Group’s digital assets are a Top 10 U.S. digital news and information property as ranked by Comscore.
125+
Websites239
Mobile AppsHead of User Intelligence Design Research & User Testing
Recruited into this publicly traded company, as Head of User Intelligence to establish and lead disciplines focused on understanding the voice of the customer with an emphasis on design research and user testing. Incubated centralized service for over 125+ local and national news websites, 239 native apps, as well as for the corresponding broadcast news rooms and on-air talent. Established testing protocols, methods, tools, techniques and standardized incorporation into engineering and product workflows, reaching 133M+ unique monthly visitors.
Persona Development
Localized audience targeting understanding the voice of our audiences in specific geographies.
User Intelligence
Artifacts to help our internal teams understand the voice of our audiences
Dashboard Design Development
Infusing Data Analytics to help guide creative decisions
Business Intelligence Design
Insights Driven Promotional Design
User Testing, Research & Insights
Explore a collection of studies on our stand-alone site Design Research
User Insights
App & Website
User Insights
Old Site vs New
User Insights
Old Site vs New
User Insights
Station Apps
Design Opportunities
Weather Scents
User Insights
New Homepage
User Insights
Video Features
User Insights
Smart TVs Pt1
Design Opportunities
Smart TVs Pt2
User Insights
Weather Apps
User Insights
Personas
Tools & Templates
Smart TVs Pt1
Insights Influenced Design
High Impact Hero Experiences
Automated Video Story Production
Automated Video Production from Static Editorials
Station Promotional Video
Automated Video Production for Local News Room Stations
Insights Influenced Design
Concepting the Re-Birth of a Classic Brand
Making a Difference with our Internal Teams
Listening to all our customers, not only the end user